Market Overview:

Tissue products include various hygiene and sanitation paper products such as toilet papers, facial tissues, paper towels, napkins and others. These products have witnessed increased demand owing to changing consumption lifestyle and hygiene consciousness among consumers globally. Tissue papers are largely used as disposable products and find wide applications in households, commercial places like offices, malls, hospitals and others. Key advantages of tissue products include convenience, absorbency, softness, strength and sustainability. The need for maintaining hygiene through the use of tissue papers has become mandatory amid the ongoing COVID pandemic situation.

Market key trends:

The tissue products market is witnessing noteworthy innovations by market players focusing on recycled and eco-friendly tissues. For instance, some manufacturers are introducing tissues made from recycled paper pulp to reduce environmental footprint. Also, demand for premium tissue variants infused with essential oils, lotions and innovations targeted at specific gender and age groups is on the rise. Scented or lotioned tissue papers are gaining traction among developing nations. Growing consumer preference for premium, sustainable and innovation-driven tissue variants will remain a key trends shaping market revenues in ensuing years.
Here is the Porter’s Analysis and Key Takeaways for the given tissue products market research report:

Porter’s Analysis

Threat of new entrants: The tissue products market has moderate threat of new entrants due to high capital requirements for production facilities and distribution networks.

Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes and price sensitivity of buyers.

Bargaining power of suppliers: Suppliers have moderate bargaining power due to availability of substitute raw materials.

Threat of new substitutes: Threat of new substitutes is low as tissue products have well-established consumer base and not many substitutes are available.

Competitive rivalry: The tissue products market experiences high competitive rivalry due to presence of large number of global players.

Key Takeaways

The Global Tissue Products Market is expected to witness high growth, exhibiting CAGR of 6.55% over the forecast period 2023-2030, due to increasing awareness about health and hygiene. The market size is projected to reach USD 80.99 billion in 2022.

Regional analysis: Asia Pacific region is expected to dominate the global tissue products market during the forecast period. Rapid economic growth leading to rising disposable incomes in countries such as China and India is boosting sales of tissue products in the region.

Key players: Key players operating in the tissue products market are ssity AB, Kimberly-Clark Corporation, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, and Cascades Inc. The market is characterized by establishment of strategic alliances between global players to enhance production capabilities and geographical footprint.

Note:

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it

Kiran Chauhan