by The scalp care market comprises a wide range of products such as shampoos, serums, and conditioners that are specially formulated to treat different scalp and hair issues including dandruff, dryness, itchiness, and hair fall. These products moisturize the scalp, maintain the pH balance, and provide nourishment to promote hair growth. The increased focus on personal care and grooming along with the growing prevalence of hair and scalp problems owing to pollution, stress, and unhealthy lifestyles have been fueling the demand for scalp care products.
The Global Scalp Care Market is estimated to be valued at US$ 14.8 Bn in 2024 and is expected to exhibit a CAGR of 8.7% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the scalp care market are Illumina, Inc., Eurofins Scientific, PerkinElmer, Inc., F. Hoffmann-La Roche AG, Natera, Inc., Yourgene Health Plc., Laboratory Corporation of America Holdings (LabCorp), BGI Group, and Quest Diagnostics Incorporated. Key players are focusing on expanding their product portfolios and offerings through new product launches. For instance, in 2021 Yourgene Health Plc. launched a new non-invasive prenatal test called Nifty which screens for trisomy 21, 18 and 13 as well as fetal sex.
The growing awareness about hair and Scalp Care Market Share problems coupled with the increasing disposable incomes is fueling the demand for specialized scalp care products globally. With rising health consciousness, consumers are increasingly opting for natural and herbal ingredients-based scalp care products to treat different scalp conditions.
The major scalp care product manufacturers are focusing on expanding their geographical presence globally, especially in emerging nations to tap the potential opportunities. Various strategic partnerships and collaborations are done by key players to strengthen their distribution network and penetrate untapped markets.
Market Key Trends
Customization and personalization are emerging as one of the major trends in the scalp care market. Manufacturers are focusing on understanding the specific scalp care needs of consumers and developing customized product formulations based on hair and scalp type, concerns, and lifestyle. Products with customized blends of active ingredients, personalized routines, personalized recommendations are gaining popularity. This allows consumers to address their unique scalp and hair needs through effective targeted solutions.
Porter’s Analysis
Threat of new entrants: Low capital requirements and intellectual property protection pose low threat.
Bargaining power of buyers: Large buyers can negotiate lower prices but demand for scalp care products is inelastic.
Bargaining power of suppliers: Suppliers of raw materials and other inputs have lower bargaining power due to availability of substitute ingredients.
Threat of new substitutes: Substitute products pose moderate threat as scalp health needs vary for different hair and scalp types.
Competitive rivalry: Intense competition among existing players to capture market share through effective branding, advertising and innovation.
Geographical Regions
North America accounts for the largest share of the global scalp care market currently due to rising consumer awareness about scalp health and self-care practices. The United States dominates the North American market.
The Asia Pacific region is expected to witness the fastest growth during the forecast period owing to rising incomes, growing middle class population and their increased willingness to spend on personal grooming and beauty products. China, Japan and India are emerging as highly lucrative scalp care markets in Asia Pacific.
