by The nutraceutical industry in the United States has experienced tremendous growth over the past two decades and become a multi-billion dollar market. Nutraceuticals, which are foods or dietary supplements that claim additional health benefits, appeal to many consumers who are increasingly interested in proactive health management and disease prevention. The COVID-19 pandemic further accelerated interest in boosting immunity and overall wellness through nutrition.
U.S. nutraceuticals market was valued at US$ 86.78 Million in 2021 in terms of revenue, exhibiting a CAGR of 5.52% during the forecast period (2022 to 2030).
Consumer Demand and Health Trends
Consumer demand has been a major driver of the U.S. Nutraceutical Market expansion. As Americans seek convenient ways to support their health outside of prescription drugs, nutraceuticals offer scientifically-backed formulations for specific health issues. Many purchase U.S. Nutraceuticals Market Trends
for general wellness, immunity, digestive health, brain health, joint health, heart health, beauty and anti-aging. Diet and lifestyle-related chronic diseases like heart disease, diabetes and obesity have caused consumers to re-evaluate their approach to preventive healthcare. This has created opportunities for nutraceuticals targeting risk factors and symptoms of prevalent conditions.
Popular Categories and Best-Selling Products
Within the broad nutraceutical market, several main categories have emerged. Probiotics, omega-3 fatty acids, botanical extracts, vitamins and minerals represent some of the largest and fastest-growing segments. Collagen peptides have also gained significant traction recently due to their perceived anti-aging benefits. Some top-selling nutraceutical products include fish oil, vitamin D, turmeric, calcium, magnesium, probiotic supplements and greens powders. Emerging categories showing promise include nootropics, cannabis-extracted CBD and adaptogen herbs for stress relief. E-commerce has further propelled the market by making a wide variety of niche supplements conveniently accessible to consumers.
Influencers and Marketing Strategies
Nutraceutical manufacturers understand the importance of cultivating demand and recognition for their products. Influencers across health, wellness and beauty play a key educational role by introducing followers to new supplements and highlighting specific benefits. Social media platforms provide an engaging space for influencers to discuss ingredients, share reviews and recommend formulations for followers’ goals. Marketing strategies also incorporate lifestyle imagery, appealing branding and science-based claims communicated through various digital channels and reputable health publications. Partnerships with doctors, nutritionists and celebrity spokespeople enhance credibility for products gaining mainstream popularity.
Regulations and Quality Controls
As a sub-sector of the dietary supplement industry, nutraceuticals in the U.S. are regulated by the Food and Drug Administration (FDA) under the Dietary Supplement Health and Education Act of 1994 (DSHEA). Although supplements do not need FDA pre-approval for safety and efficacy, they must be manufactured according to current Good Manufacturing Practices. Nutraceutical companies aim to meet these requirements through proper facilities, validated methods, batch testing and partnering with quality-driven ingredient suppliers and contract manufacturers. Complying with regulations helps establish trustworthiness as consumer awareness of quality and purity issues increases. Leading companies also obtain voluntary third-party certifications for ingredients and production.
Market research firms project continued strong growth for the U.S. Nutraceutical Market, predicting revenue could surpass $100 billion by 2024. As science elucidates new health benefits of certain plants, herbs and nutrients, enterprising brands will develop corresponding products with clinically-tested formulations. Technologies like stabilized marine lipid powders enable concentrates of sensitive nutrients to be effectively delivered. Nutrigenetics may enable more customized supplement recommendations based on an individual’s genetics. As customers demand greater transparency and sustainability, novel sourcing, processing and packaging methods could emerge. Looking ahead, nutraceuticals appear poised to play an even more integral role supporting public health through clinically-substantiated nutritional solutions.
