by The dried herbs market provides consumers with a wide range of health benefits and is currently trending towards organic options. Dried herbs such as oregano, thyme, basil and rosemary are commonly used in culinary dishes to enhance flavor and are also favored for their medicinal properties. These herbs are either harvested at their peak and dried naturally or processed using specific drying techniques to retain optimal nutrients.
The Global Dried Herbs Market is estimated to be valued at US$ 5.65 Bn in 2024 and is expected to exhibit a CAGR of 5.8% over the forecast period from 2024 to 2031.
Dried herbs offer versatility in cooking as they can retain their flavor, color and nutritional value for an extended period when processed and stored properly. Their concentrated form allows them to be used in minimal quantities to season foods. Rising health consciousness among consumers has increased the demand for natural seasonings as an alternative to synthetic flavors and preservatives. This has propelled the growth of the Dried Herbs Market Trends industry. The need to maintain a healthy lifestyle and diet during the Covid pandemic has further amplified the market.
Key Takeaways
Key players operating in the dried herbs market are Mevive International, All-Season Herbs Pvt. Ltd., British Pepper & Spice Company, McCormick and Company, Inc., DF World of Spices GmbH, Koninklijke Euroma BV, Paulig Group, Olam International, Kräuter Mix GmbH, RAMÓN SABATER S.A.U., Naturalin, Husarich GmbH, Royal Spices, Elite Spice, U.S. Spice Mills Inc., Verstegen Spices & Sauces B.V., Aum Agri Freeze Foods, Aadhunik Ayurveda, Flex Foods, and Saipro Biotech Private Limited.
The demand for dried herbs is growing due to increasing application in food processing industries for production of seasonings, premixes, extracts etc. Herbal tea and supplements manufacturing is another major segment driving consumption. The market is also witnessing rising adoption in developed regions of Europe and North America attributed to high health awareness.
Global expansion of the dried herbs market is evident from rising imports and exports across countries. Developing nations in Asia Pacific and Middle East are projected to emerge as lucrative markets due to surging disposable incomes, western influences on food habits and expanding herbal medicine industries.
Market Key Trends
A key trend gaining traction in the dried herbs market is the rising popularity of organic and natural products. Consumers are favoring dried herbs grown without chemicals and certified by organic regulating authorities. This drives farmers to adopt organic farming practices. Similarly, demand for traditional dried herbs specialty to specific regions is increasing as people explore diverse flavors and health benefits. Sustainable and locally sourced dried herb supplements are also witnessing high demand. Technology advancements have further aided production of innovative dried herb formats such as instant veggie powders, herbal shots and edible sachets.
Porter’s Analysis
Threat of new entrants: Low as the market is fragmented with presence of many regional players and entry barriers in terms of branding, distribution channels are moderately high.
Bargaining power of buyers: Moderate as buyers have many substitutes available and switching costs are low.
Bargaining power of suppliers: Low due to presence of many suppliers in the market and procurement of raw materials do not require high investments.
Threat of new substitutes: Moderate as there are substitutes available but dried herbs have established demand for several applications.
Competitive rivalry: Intense due to presence of many regional and global players competing on the basis of product quality, price, branding and innovation.
Geographical Regions
Europe accounts for the largest share in the dried herbs market in terms of value owing to high consumption of dried herbs and seasoning in several cuisines. Countries like Germany, France, Italy are the major consumers.
Asia Pacific is expected to be the fastest growing region during the forecast period driven by increasing population, rising disposable income, growing health consciousness in countries like India and China. Changing food habits and exposure to global cuisines is supporting market growth.
