by The eyalash serum market is primarily engaged in the manufacturing and development of serums that help in promoting eyelash growth and thickness. Eyelash serums contain ingredients like peptides, vitamins, and amino acids that help nourish the hair follicles and stimulate growth. There has been a growing demand for eyelash serums owing to increasing focus on physical appearance and aesthetics. These serums are easily available and help achieve long, thick and voluminous eyelashes without any surgery or complex procedures.
The global eyelash serum market is estimated to be valued at US$ 936.3 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the eyelash serum market are Grande Cosmetics LLC., L’Oréal S.A., Skin Research Laboratories, Topix Pharmaceuticals, Inc., e.l.f. Cosmetics, Inc., Shiseido Co.,Ltd., Pacifica Beauty LLC, Athena Cosmetics, Inc., rapidlash, Ardell International Inc., JB LASHES, Replenix, LiLash, Rodan Fields, Obagi Cosmeceuticals LLC., and Estée Lauder Inc. The Eyelash Serum Market Demand provides opportunities for new products with advanced formulations, innovative packaging and competitive pricing. There has been an increase in the global expansion of key eyelash serum companies to strengthen their positions across international markets.
Market Drivers
The increasing focus on physical appearance and growing adoption of beauty products are majorly driving the Eyelash Serum Market Size and Trends. Introduction of product lines containing natural and herbal ingredients are gaining popularity. Wide availability of these serums on e-commerce platforms and social media marketing influence consumer trends positively. Rising working women population and increasing disposable income also contribute to the market growth.
PEST Analysis
Political: The regulations regarding ingredients used in cosmetic products are becoming stricter. Many countries are banning or restricting the use of certain ingredients to ensure customer safety. This may impact product formulations.
Economic: With rising disposable incomes, customers are willing to spend more on personal care and beauty products. The growing working women population also contributes to the demand for products that enhance appearance. However, macroeconomic factors like recession can negatively impact the non-essential consumer goods market.
Social: Changing social trends influence the Eyelash Serum Market and cosmetics industry. The emphasis on enhanced looks and physical attributes drives the demand for products like eyelash serums. Growing popularity of social media enlarges the customer reach of brands. Greater awareness about new launches is also created.
Technological: Advanced formulations help achieve better results. Technologies that facilitate active ingredients to penetrate deeper into lashes and stimulate growth are being researched.Usage of 3D printed brushes and other precision applicators for accurate application improves the consumer experience. Online product customization based on individual lash types may be explored.
Geographical regions with high market concentration:
North America holds the largest share of the eyelash serum market currently due to growing awareness about new launches. The region is one of the early adopters of advanced cosmetic formulations.
Asia Pacific is projected to be the fastest growing regional market during the forecast period. Rising focus on aesthetics along with increasing disposability incomes in developing countries like China and India will drive strong demand. Social media influence also contributes to the growing market opportunity.
Fastest growing region:
Asia Pacific region is expected to experience the fastest growth in the eyelash serum market between 2024-2031. The large population, increasing expenditure on personal care products and greater acceptance of modern beauty ideas are driving the Asia Pacific eyelash serum market. Additionally, growing working women community and proliferating social media usage are encouraging the adoption of such products. Manufacturers are also focusing on this region considering its high market potential.
*Note:
1. Source: Coherent Market Insights, Public Source, Desk Research
2. We have leveraged AI tools to mine information and compile it.
About Author - Ravina Pandya
Ravina Pandya,a content writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemicals and materials, etc. With an MBA in E-commerce, she has expertise in SEO-optimized content that resonates with industry professionals. LinkedIn Profile
