by Printed signage refers to printed graphics or art used for advertising or informative purposes. It includes billboards, banners, posters, advertising signs, and point-of-purchase displays that are typically printed on paper, vinyl, fabric, or other substrates. Printed signage provides an economical way for businesses and organizations to promote their brands, products, and services through outdoor and indoor advertising. It allows communicating tailored messages to targeted audiences and driving foot traffic. The growing trend of digital printing has enabled on-demand, large format printing of signage with high image quality and resolution. Innovation in printing substrates has increased durability and lifespan of printed signs.
The global printed signage market is estimated to be valued at US$ 49.62 Mn in 2024 and is expected to exhibit a CAGR of 5.2% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the printed signage market are Zoetis, Merck & Co., Inc., Boehringer Ingelheim International GmbH, Bayer AG, Elanco, Ceva, West Way Health, Norbrook, DeLaval, ImmuCell Corporation, Advanced Animal Diagnostics, and Nimrod Veterinary Products Ltd. The key players are focusing on new product launches and expansion strategies to gain a competitive edge in the Printed Signage Market Growth .
The growing trend of digital printing provides an opportunity to print short run, on-demand signage with variable data. Rising adoption of flexible signage for indoor applications like retail stores and exhibition halls also present lucrative opportunities.
With digital printing technology, manufacturers can provide customized signage solutions to clients across geographies. Leading players are expanding their footprint in developing regions of Asia Pacific and Latin America experiencing infrastructure growth and increasing advertising spends.
Market Drivers
The rising demand for outdoor advertising is a major market driver. Printed outdoor signage creates brand awareness and allows targeted messaging to mass audiences along highways, roads, and public places. Growing infrastructure development worldwide is increasing the number of outdoor hoardings, increasing signage opportunities. The ability to change messages frequently through large format printing also drives adoption compared to traditional rigid signage. Affordability of printed signage vis-à-vis other advertising media further supports market growth over the forecast period.
PEST Analysis
Political: The printed signage market will be affected by any new laws and regulations imposed on printing and advertising signage installations. Changes in zoning laws can impact where signage can be placed.
Economic: Economic growth and retail expansion will boost demand for printed signage from various industries seeking to advertise and brand their commercial presence. Downturns may cause businesses to cut spending on advertising and signage.
Social: Printed signage designers are incorporating new visual styles and messaging to appeal to changing consumer preferences and attitudes. Signage is reflecting evolving social values and priorities to remain relevant. Technological advancements in printing are allowing for higher resolution digital prints and mixed-media signage.
Technological: Advances in digital printing technologies are enabling higher resolution images, interactive features, and mixed-media designs for printed signage. This is driving opportunities for more customized and experiential signage installations.
Geographical Concentration
In terms of value, the printed signage market is largely concentrated in North America and Europe. Established commercial activities and stringent advertising regulations support steady demand. The United States and Germany account for the biggest markets due to their highly developed retail and real estate sectors.
Fastest Growing Region
The Asia Pacific region is primed to be the fastest growing market for printed signage over the forecast period. This is led by China and India with their rapidly expanding economies, construction booms, and rising consumerism. Increasing foreign investments and business establishments across Southeast Asian nations are also driving the adoption of printed signage in the region
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
