by The mobile phone packaging market comprises packaging products such as boxes, pouches, bags, trays, containers & cases that are used for protecting mobile phones during transportation and storage. Mobile phones require specialized safe packaging due to their delicate electronic components and screens. Rigid boxes made using materials such as cardboard and plastic provide maximum protection against dust, shock and pressure damage during shipping. Flexible packaging products like bubbles wraps and airbags cushion the phone and prevent scratches. Customized designs and features like tear-strips, folding options and cut-outs for ports or cameras allow easy opening while keeping the phone secured.
The global mobile phone packaging market is estimated to be valued at US$ 6.59 Bn in 2024 and is expected to exhibit a CAGR of 12% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the mobile phone packaging market is the use of lightweight and sustainable materials. Manufacturers are increasingly adopting recyclable paperboards and bioplastics to package phones in order to reduce the carbon footprint of packaging. Paperboards made from FSC certified fibers provide strength and printability while being renewable. Bio-PET films and molded fiber are gaining popularity as they can be collected with paper for recycling. innovative pulp mixtures and nanocoatings improve the barrier properties of paperboards, allowing them to substitute plastics in certain applications. Customizable digital printing on cellulose layers adds visual appeal while cutting out multiple component combining. Such developments in green packaging cater to the growing demand for eco-friendly solutions.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as packaging requires large capital investments to set up manufacturing facilities. However, intellectual property rights pose low barriers.
Bargaining power of buyers: The bargaining power of buyers is high as packaging solutions can be sourced from multiple suppliers globally and there is no switching cost for buyers.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw material prices fluctuate frequently and there are alternative suppliers available.
Threat of new substitutes: The threat of substitutes is low as mobile phone packaging has no close substitutes and fulfills an important purpose of safe transportation and branding.
Competitive rivalry: Competition in the market is high due to presence of numerous global and regional players.
Key Takeaways
The Global Mobile Phone Packaging Market Demand is expected to witness high growth. The Asia Pacific region currently dominates the market due to presence of major mobile phone manufacturers and raw material suppliers in countries like China and India.
Regional analysis: The Asia Pacific region is expected to maintain its dominance during the forecast period supported by rising smartphone usage, manufacturing activity and availability of inexpensive labor in the region. China accounts for more than 30% of the global market share due to presence of leading smartphone brands.
Key players: Key players operating in the Mobile Phone Packaging market are Xilinx (part of Advanced Micro Devices Inc), Intel Corporation (formerly Altera), Lattice Semiconductor Corporation, Microchip Technology Inc., Achronix Semiconductor Corporation, QuickLogic Corporation, Efinix Inc, Microsemi Corporation (a subsidiary of Microchip Technology Inc.), S2C Inc., Flex Logix Technologies Inc, Gowin Semiconductor Corp., Synopsys Inc, and Tabula (now part of Mellanox Technologies), Enpirion (a division of Altera, now Intel), Analog Devices Inc.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
