by The creator economy refers to independent professionals who generate and monetize online content through various platforms including YouTube, Instagram, TikTok, and Spotify.
Creators in the Middle East And Central Asia Creator Economy region have embraced the concept and seen substantial growth in followers and earnings by producing content related to music, comedy, travel, and daily life.
Middle East and Central Asia creator economy is estimated to be valued at US$ 229.5 Mn in 2024 and is expected to exhibit a CAGR of 21 % over the forecast period of 2024-2031.
Key players operating in the creator economy market in the Middle East and Central Asia region include YouTube, Instagram, TikTok, Likee, Snapchat, Facebook, Twitter, VMate, Spotify, and Anghami. These platforms provide various monetization tools and opportunities for creators to generate subscriptions, views, followers, and sponsored content deals. Creators in Saudi Arabia, UAE, Turkey, Egypt and Iran have large fanbases and high engagement on social media, translating into sizable earnings.
Growing demand for localized content in native languages is one of the major factors fueling the growth of the regional creator economy. Creators are producing content catering to young populations’ preferences, whether it’s comedy, commentary on daily life issues, fashion and makeup tips, or music. Their ability to understand regional sensibilities and nuances has resonated well with online audiences.
The global expansion of popular social media platforms has also supported the rise of creators in Middle East and Central Asia. International users can now access and engage with regional creators, helping talented professionals increase their fanbases multinationally. Further, platforms have recognized the commercial potential and are actively investing in programs and training to encourage more locals to participate as content creators.
Key Takeaways
Key players operating in the Middle East and Central Asia creator economy are YouTube, Instagram, TikTok, Likee, Snapchat, Facebook, Twitter, VMate, Spotify, and Anghami. These leading platforms have helped creators from the region gain popularity and earnings potential.
Growing demand for localized content in local languages is a major factor propelling the growth of the regional creator industry. Creators are catering to young audiences’ preferences with comedy, lifestyle advice, and music in relatable styles.
The global expansion of apps like YouTube, Instagram and TikTok has supported the rise of Middle Eastern and Central Asian influencers. It has helped talented professionals increase their international fanbases multinationally.
Market Key Trends
One of the key trends transforming the Middle East and Central Asia creator economy is rapid adoption of short-form video platforms. With their easy to use interfaces and fun effects, platforms like TikTok, Likee and VMate have seen meteoric rises in popularity amongst regional youth. Creators are experimenting with new formats and engaging large fanbases through entertaining snippets. This shift towards short-form is expected to continue favoring creator monetization models based on views and engagement time on videos.
Porter’s Analysis
Threat Of New Entrants: Low barriers to entry allow new creators to quickly gain popularity. However, established creators have strong fan followings.
Bargaining Power Of Buyers: Individual creators have little influence over platform policies and revenue-sharing arrangements. However, popular creators can negotiate deals as virtual
Bargaining Power Of Suppliers: Top platforms like YouTube dictate terms and conditions for creators due to their strong market positions. Creators face difficulties in switching platforms due to fan bases.
Threat Of New Substitutes: Emerging platforms continuously challenge incumbents by offering creators new monetization models and technical capabilities.
Competitive Rivalry: Intense competition exists between platforms to attract top talent through original content deals and subscription/membership perks.
The Middle East region accounts for a major share of the overall Middle East and Central Asia creator economy market value. The widespread adoption of smartphones alongside high-speed mobile internet access has enabled millions in the region to access video and audio content online. Countries with young demographics like Egypt, Saudi Arabia, and Turkey have emerged as enthusiastic consumers of social media entertainment. Their affinity towards local language content has also prompted regional platforms to invest in attracting influencers specializing in niche genres.
Central Asia is poised to be the fastest growing regional market for creator economy during the forecast period from 2024 to 2031. Countries like Uzbekistan, Kazakhstan, Kyrgyzstan are undergoing rapid digital transformation backed by strong government incentives. As internet penetration proliferates across rural areas and smaller towns, a new generation of creators is leveraging affordable mobile apps to monetize their artistic talents. Local language support by leading platforms will play a key role in onboarding audiences from non-metros.
What Are The Key Data Covered In This Middle East and Central Asia Creator Economy Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the Middle East and Central Asia Creator Economy’s growth between 2024 and 2031.
:- Accurate calculation of the size of the Middle East and Central Asia Creator Economy and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- Middle East and Central Asia Creator Economy Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of Middle East and Central Asia Creator Economy vendors
FAQ’s
Q.1 What are the main factors influencing the Middle East and Central Asia Creator Economy?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top Middle East and Central Asia Creator Economy companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the Middle East and Central Asia Creator Economy’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Money Singh
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc. LinkedIn Profile
