by ISOBUS is an open protocol for communication between farm machinery and implements in agriculture introduced to replace equipment-specific protocols and proprietary communication protocols. ISOBUS terminals allow the communication between tractors and implements by meeting the communication needs of various equipment. ISOBUS terminals allow easy control of implements attached to tractors through monitor and terminal devices, thereby increasing efficiency and productivity during field operations.
The global ISOBUS Terminal Market is estimated to be valued at US$ 698 Mn in 2023 and is expected to exhibit a CAGR of 4.5% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The growing adoption of advanced technologies in the agriculture machinery sector is driving the demand for ISOBUS terminals. The ISOBUS terminals offer numerous benefits such as single display operation for multiple implement control and single software for operation and monitoring of implements. This eliminates the need to learn multiple display systems and reduces workload. ISOBUS terminals also enable simplified fleet management and uniformity of operations across equipment models from different manufacturers. Moreover, the advanced ISOBUS terminals offer enhanced visualization, data management, and fleet management capabilities. The precision farming technologies and solutions are gaining popularity among farmers and cultivators globally to optimize field operations and maximize yields. This, in turn, is fueling the growth of the ISOBUS terminal market.
SWOT Analysis
Strength: ISOBUS Terminal presents an open solution for telemetry and diagnostics. It offers a standardized communication interface that improves efficiency.
Weakness: High initial installation cost of ISOBUS Terminals is a major restraint for small farmers. Lack of awareness about ISOBUS benefits also hinders the market growth.
Opportunity: Increasing automation and precision farming practices create opportunities for ISOBUS Terminal providers. Growth in implementing field mapping and yield monitoring solutions will fuel the demand.
Threats: Compatibility issues with existing systems pose challenges. Lack of universal standards for communication protocols threatens market expansion.
Key Takeaways
The Global ISOBUS Terminal Market Size is expected to witness high growth during the forecast period of 2023-2030. The global ISOBUS Terminal Market is estimated to be valued at US$ 698 Mn in 2023 and is expected to exhibit a CAGR of 4.5% over the forecast period 2023-2030.
The North American region currently dominates the market owing to increased adoption of advanced farming equipment and practices. Technological advancements to integrate connectivity and data analysis are boosting the regional market.
Key players operating in the ISOBUS Terminal market are Frinsa, Thai Union Group PCL, Century Pacific Food Inc., Bumble Bee Foods, LLC, Jealsa, Grupo Calvo, PT. Aneka Tuna Indonesia, American Tuna, The Jim Pattison Group, Bolton Group, Dongwon Group. These companies are focusing on new product launches and partnerships to enhance their global presence and gain competitive advantage.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
