by The India creator economy market comprises audio content providers, short-form video creators, live-streamers and video bloggers. Traditional media platforms and producers are facing stiff competition from individual content creators and startups who have been able to engage audiences with short, personalized and relatable digital content pieces. Products like short-form videos, audiobooks and podcasts have gained immense popularity among Indian users in recent times, especially younger demographic cohorts. Such digital mediums offer a direct engagement model which empowers individuals to become content producers, giving rise to a creator economy driven approach.
The Global India Creator Economy Market Size Is Estimated To Be Valued At US$ 976.0 Mn In 2024 And Is Expected To Exhibit A CAGR Of 22% Over The Forecast Period 2024-2031.
Key Takeaways
Key players operating in the India creator economy are Yourquote, Pratilipi, Khabri, Kalakaar, Vernacular.Ai, Vokal, Ultra Media & Entertainment, Pocket FM, Krazybee, Kreateurs, Social Swag, Qoruz, Vyapaar App, Kutumb, Blusmart Mobility, Beatoven.Ai, Simsim, Dunzo. The growing preference for user-generated short videos over long-format content is driving demand in the India creator economy. Short-form videos allow for quick consumption of personalized content across a range of topics. This has led to a boom in content creation and the rise of new-age digital influencers. Independent digital creators are giving rise to micro-entrepreneurship, generating meaningful income streams and sustainable livelihoods.
The India creator economy is witnessing significant global expansion. Indian content creators are collaborating with international platforms and global audiences are showing interest in India-centric short-form videos and audio content. This has enabled Indian creators to access a larger global consumer base and platforms are also investing in India to tap the opportunities emerging from its rapidly growing creator community.
Market Key Trends
The short-form videos trend has accelerated the growth of the India creator economy in recent times. Various platforms focused exclusively on short-form verticals like mood videos, tutorials, question answer format videos have emerged. Startups in this niche enable users to create and share videos in 15-90 seconds range on relevant topics. They have achieved massive popularity among Indian Tier 2/3 city audiences and the trend is driving the India creator industry. Another key trend is the rise of vernacular content across video, audio and live streaming. Local language platforms have seen exponential growth as they make digital entertainment accessible for regional language speakers.
Porter’s Analysis
Threat Of New Entrants: The popularity of the India creator economy and its accelerating growth has attracted new entrants in the market. However, established players have strong brand recognition and network effects which create barriers.
Bargaining Power Of Buyers: Individual content creators have low bargaining power against larger platforms as they provide access to audience and monetization options. However, popular creators with dedicated following wield more influence.
Bargaining Power Of Suppliers: Top content creators in their niche have significant bargaining power given their dedicated follower base and ability to shift platforms. However, for the long tail of creators, platforms have higher negotiating power.
Threat Of New Substitutes: Alternative monetization means for creators like direct patronage and live performances pose a threat. But platforms continue to be hugely popular for discoverability and scale.
Competitive Rivalry: Intense competition exists between platforms to attract and retain popular creators through better monetization tools and features. This benefits creators.
Geographical Regions: Currently, metros and tier 1 cities account for over 70% of the value given higher disposable incomes and exposure to new ideas. However, regions with high smartphone and Internet penetration like West Bengal, Bihar and parts of South are fastest growing.
The Southeast Asian region, including India, Indonesia and Philippines, is forecasted to grow at the fastest pace over the next 5 years driven by expanding middle class, young demographics and accessibility of affordable smartphones and data plans. This will further open up opportunities for local language content creators in non-metro areas to find new audiences and monetization means.
What are the key data covered in this India Creator Economy Market report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the India Creator Economy Market’s growth between 2024 and 2031.
:- Accurate calculation of the size of the India Creator Economy Market and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behavior
:- India Creator Economy Market Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of India Creator Economy Market vendors
FAQ’s
Q.1 What are the main factors influencing the India Creator Economy market?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top India Creator Economy Market companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the India Creator Economy market’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
*Note:
- Source: CoherentMI, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
