by The educational tourism market provides opportunities for students across different age groups to pursue hands-on educational opportunities through organized overseas study trips and tours. These trips allow students to gain a first-hand understanding of foreign cultures, societies, and educational practices. They comprise visits to universities, educational institutions, historical sites, cultural attractions, and other places of academic interest accompanied by qualified instructors or guides. The growing demand for experiential learning among students and focus on the holistic development of students through cultural immersion is driving the growth of the educational tourism market.
The Global educational tourism market is estimated to be valued at US$ 470.15 Bn in 2024 and is expected to exhibit a CAGR of 12% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the educational tourism market are EF Education First Ltd., ACIS Educational Tours, Explorica, Inc., WorldStrides, Rustic Pathways, Walking Tree Travel, Travel For Teens, School Tours of America, EST, and World Expeditions Travel Group Pty Ltd.
The key opportunities in the market include partnerships between educational institutions and tourism boards to promote student mobility programs, emergence of virtual exchange programs post pandemic to make international experiences accessible, and investments by governments in infrastructure development for international students.
Globally the demand for Educational Tourism Market Growth is on the rise with Asia Pacific emerging as a major market owing to a significant young population in countries like India and China looking for international educational experiences. North America and Europe also hold substantial share in the educational tourism landscape driven by initiatives promoting foreign language education.
Market Drivers
The growing emphasis on internationalization of education across schools and colleges to impart inter-cultural skills in students is a major market driver. Educational trips offer the advantage of combining language learning and cultural immersion. Emphasis on STEM programs and opportunities to study at foreign universities through student exchange programs is furthering the demand. Investments by educational tourism providers in developing tailored programs, excursions featuring local culture, sports and hands-on learning are helping boost student attractiveness for such trips. Increasing education budgets by parents to give their child a global education experience through study trips is a keygrowth factor.
PEST Analysis
Political: Educational tourism market is impacted by visa policies and regulations of various countries. Favourable government policies promote educational tourism in a region.
Economic: Economic growth and rising disposable incomes encourage people to spend more on Educational Tourism Market. Fluctuations in currency exchange rates and fuel prices affect the overall cost of educational tours.
Social: changing lifestyle and emphasis on travel-based learning is driving the popularity of educational tourism. People prefer to combine education and leisure while travelling.
Technological: Use of technologies like virtual reality and augmented reality enhances the learning experience of students. Online platforms help in easy booking and planning of educational tours.
North America accounts for the largest share of the global educational tourism market in terms of value. The presence of top universities and institutes attracts a large number of international students to the US and Canada. Europe is another prominent market led by the UK, Germany and France. Countries like Australia and New Zealand are becoming popular study abroad destinations.
Asia Pacific region is projected to witness the fastest growth during the forecast period. Rising economies in countries like China and India have increased investments in education sector and promoted student exchange programs. Governments offer scholarships and incentives to attract international students and boost educational tourism. Emerging destinations like Indonesia, Thailand, South Korea are gradually gaining prominence.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
