by Market Overview:
Computer keyboards are input devices used to enter data and commands into computers or other electronic devices like mobile phones, tablets etc. They come in different layouts like QWERTY, Dvorak, AZERTY etc. and are available in wired as well as wireless variants. Computer keyboards have become an integral part of our daily lives as majority of tasks involve using computers or digital devices.
Market key trends:
One of the major trends witnessed in the Computer Keyboards Market Demand is increasing demand for wireless keyboards. Wireless keyboards are gaining popularity due to their clutter-free design and mobility. Growing Bring-Your-Own-Device (BYOD) culture at workplaces along with shifting preference towards compact and portable electronic devices is fueling demand for wireless keyboards. Key players are launching innovative wireless keyboards with long battery life and advanced features like multi-device pairing, shortcut keys etc. to capture the growing demand. For instance, Logitech International SA offers their popular MX Keys Wireless Keyboard with backlit keys, 10-day battery life and multi-computer pairing.
Porter’s Analysis
Threat of new entrants: Low barriers to entry due to low capital requirements. However, established brands have strong customer loyalty and economies of scale.
Bargaining power of buyers: Buyers have moderate to high bargaining power due to availability of multiple brands. However, switching costs are low.
Bargaining power of suppliers: Suppliers have low to moderate power due to presence of several component manufacturers.
Threat of new substitutes: Threat of substitute products like tablet keyboards is moderate as they provide convenience but lack ergonomic design of standard Computer Keyboards Market.
Competitive rivalry: Intense competition among established players to gain market share. Players differentiate through product designs, key features and brand value.
SWOT Analysis
Strengths: Established brands, strong distribution network, continuous product innovation.
Weaknesses: High dependence on few component suppliers, short shelf life of products, vulnerability to low cost alternatives.
Opportunities: Growth in PC market, demand for ergonomic designs from remote workers, customization and size variants.
Threats: Rising raw material costs, changing consumer preferences towards laptops/tablets over desktops, increased competition.
Key Takeaways
The global computer keyboards market size is expected to reach US$ 7.20 Billion by 2030, expanding at a CAGR of 3.9% during the forecast period owing to the growing PC shipments and usage. Asia Pacific dominates with over 35% market share due to strong presence of PC OEMs and key players in countries like China, India, Taiwan and Southeast Asia.
Regional analysis: North America holds the second largest share attributed to high technology adoption and PC penetration. Europe is witnessing moderate growth backed by demand from enterprises and commercial sectors. Latin America and Middle East & Africa offer promising growth opportunities led by increasing internet penetration, evolving work culture and growing IT infrastructure.
Key players operating in the computer keyboards market are Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd. Players focus on new product launches catering to evolving form factors and functionality needs of users.
Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
