by The anime market consists of various anime genres including shonen, shoujo, seinen, and mecha among others. Anime series and movies are hugely popular entertainment content in Japan and other parts of Asia. However, the global fanbase for anime has significantly increased over the past decade due to widespread availability of anime content on streaming platforms. Major streaming services such as Netflix, Hulu, Amazon Prime Video, and Crunchyroll offer a large library of popular classic and new anime titles with subtitles and dubs in various languages.
The Global anime market is estimated to be valued at US$ 37.31 Mn in 2024 and is expected to exhibit a CAGR of 7.8% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the anime market are Aggreko PLC, United Rentals, Inc., APR Energy, PLC, Caterpillar, Inc., Cummins, Inc., Hertz Equipment Rental Corporation, Generac Power Systems, and Rental Solutions & Services, LLC. As the popularity of anime rises globally, these players are investing in productions of new titles and franchises to strengthen their content libraries.
The Anime Market Demand offers significant opportunities for licensed merchandise around popular franchises. Top anime franchises see billions of dollars flowing annually from merchandise sales such as clothing, toys, video games and more. With a growing global fanbase, merchandise demand is expected to surge in international markets.
The ubiquity of high-speed internet and proliferation of streaming services have enabled major anime producers and licensors to take their content global. Regions with enormous streaming subscriber bases such as North America and Europe now rival Japan as top anime markets. Major players are localizing their libraries with multiple language options to tap into these lucrative new markets.
Market drivers
A key driver for the anime market is the increasing popularity of anime streaming services. Major streaming platforms have invested heavily in building extensive libraries of anime titles with dubs and subtitles. The ease of access this provides has massively expanded the fanbase for anime globally and is driving the growth of the overall market. Streaming services are also funding new original anime productions to enrich their content selections, presenting new monetization opportunities for the industry.
PEST Analysis
Political: The Anime Market is affected by government regulations surrounding content creation and distribution. Changes in copyright laws and restrictions on certain types of content could impact studios and platforms.
Economic: Macroeconomic factors such as economic growth, consumer spending, infrastructure investment influence the demand for anime content and tools. A recession may negatively impact the anime market.
Social: Shifting social trends such as increasing globalization and popularity of Asian pop culture are expanding the appeal and audiences for anime worldwide. However, certain genres or stories may face backlash on social media.
Technological: Advancements in animation software, processing power, and streaming technology are enhancing the creative capabilities of studios and driving new formats. AI and virtual production tools could further transform content creation in coming years. Machine learning is also being applied to subtitling and translation.
Geographical concentration
The anime market in terms of value is highly concentrated in Japan and United States. Japan has been at the forefront of anime production for decades given the large number of established studios, skillpool, and domestic fans. The US market for anime content, merchandise, and events has significantly expanded in recent years aided by widespread streaming access and fandom communities.
Fastest growing region
The fastest growing regional market for anime is expected to be Southeast Asia over the forecast period. Countries like Indonesia, Philippines, Vietnam and Thailand are witnessing rising affluence, improving connectivity, and growing embrace of Japanese popular culture including anime and manga. Southeast Asia’s young, internet-savvy demographic profile makes it an attractive target for OTT platforms and publishers seeking new audiences outside key developed markets.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
